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How on Earth is designed to target those with the biggest
and most immediate stake in restoring natural resources including:
- Citizens involved in environmental organizations and volunteer work;
- Private landowners and others who rely directly on natural resources for their livelihood, including
farmers, ranchers, foresters, fishermen, and miners;
- Students via environmental educators and programs inside and outside schools and universities;
- Government scientists and program managers of resource agencies;
- Environmentally-oriented families with school-aged children who are concerned about the legacy we leave
future generations.
How on Earth will leverage strategic partnerships with organizations such as the
Society for Ecological Restoration, The Bay Institute, the Exploratorium, and the National Association of Environmental Educators to design and deliver the outreach products and maximize audience impact.
More than twenty organizations with a membership base of over 7 million members have endorsed
How On Earth. The videos and outreach materials combine to give the public an important vehicle for inquiry and participation in this burgeoning movement.
The outreach campaign is comprised of five major tools. Each component is designed to work together synergistically with the others to meet the projectˆ¢s goals of creating interest, engaging audiences and learners, and supporting research, education and action in environmental restoration. Together, the outreach campaign will promote the How On Earth project's broad goal of creating a more environmentally literate and involved citizenry.
Public Television Broadcast
To date, all How On Earth programs have enjoyed significant broadcast exposure on Public Television including the national emmy-award winning PBS series, Natural Heroes, which broadcast Returning Home in 2007.
DVD Extras
In addition to the broadcast series, series DVDs will have additional features including educational versions of the broadcasts, and extended interviews. There will also be companion materials for educators, landowners, and volunteers.
Companion Website
A comprehensive companion web site with supplemental content, success stories, ideas and curriculum for educators, extended interview transcripts and video, and links to restoration activities, projects, organizations, supporting agencies, and research. The website compounds the impact of the video series by being a continuously updated source of additional information, links to related websites, a blogoshere, and connecting online community restoration project participants across the country.
Outreach Toolkit
The Outreach Toolkit is a unique collection of digital resources which further both the educational and activist objectives. These include DVD-ROM materials integrated on the DVD itself, such as print materials (curriculum, strategies, task lists, plant identification guides, etc.), diagrams, photos, organizations, contacts, and more. The educational resources will be developed in conformance with the leading subject area frameworks, similar to that devised by the National Association of Environmental Educators, National Resource Conservation Districts, and others. They will be reviewed and distributed by endorsing organizations such as the Nature Conservancy, Audubon Society, Society for Ecological Restoration, and others.
The Leaders Resource Guide for Place Based Education
As a special component of the Outreach Toolkit, the comprehensive resource guide provides the first-ever narrative model and step-by-step directions for leaders working with 'beginner' restoration participants to establish locally grounded place-based education programs. The guide will introduce a "learner-centered" approach allowing participants to construct their own understanding through hands-on experiences, open-ended inquiries, and real world contexts. In turn, this promotes a process - active involvement in restoration work - for learners to acquire scientific and technical knowledge about restoration and forge tangible connections with their local environments. The Guide will be accessible both from the DVD-ROM resources within the DVD and as a downloadable document on the companion website.
If you would like to be on our contact list for outreach events, email us at
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